I help advanced materials companies uncover, structure, and communicate the technical & commercial arguments their buyers need—and turn them into practical tools to shorten the sales cycle and close deals

Easy to work with

Are you a sales leader at an advanced materials company

  • where there’s room to improve how to translate your products’ technical advantages into clear, compelling commercial value for qualified prospects
  • that’s operating in a fragmented, niche market with long sales cycles, where it’s hard to stand out or move fast
  • battling with messaging that’s outdated or doesn’t reflect new regulatory and sustainability priorities
  • treading water trying to align marketing with engineering and sales?

And do you struggle to find a reliable consultant who

  • actually understands your products and terminology, and can translate complex tech talk into plain English for decision makers, and
  • can express them in a clear, interesting, and persuasive way that reduces the burden on your sales team?

Let me help.

 

Unlike most B2B writers, I have an educational background — plus work and writing experience — in metallurgy and non-metallic materials. And I know how to write sales enablement and marketing collateral — plus thought leadership content that your prospects and clients need to make informed buying decisions.

My name is Tim McKnight, and I partner with advanced materials companies to produce sales enablement and marketing materials that translate technical expertise into commercial value.

To discover how your company can benefit from polished, defect-free copywriting, fill in the form below to book a free 15-minute consultation.

Testimonials

Don't take my word for it.

Courtney Kincaid

Marketing Manager, PolymerShapes.

After reviewing the work of several copywriters with our sales team, we selected Tim to help produce new product pages for the relaunch of our Film division website. As an industrial distributor, Tim's exceptional attention to detail and adept balancing of technical copywriting with compelling sales value propositions and calls to action exceeded our expectations. He swiftly understood our requirements, required minimal guidance, and communicated effectively throughout the project, maintaining promptness and professionalism. The pages Tim developed have seen both excellent growth in traffic since launch, as well as having some of the strongest engagement metrics across the site. Tim's expertise and reliability make him a standout choice for any copywriting needs, and I eagerly anticipate future collaborations with him on projects across our business units. Highly recommended.

Anthony Davis

Research and Tender Manager, WISE Employment

Tim was able to develop an immediate understanding of our needs and the project’s requirements. His expertise proved to be an invaluable asset to our writing team and he produced a tender-winning application which saw us increase significantly our business and service reach throughout south-western Sydney.

Kyle Manning

Head of Content Writing, Search Factory

"Tim wrote a number of SEO articles for us throughout 2015. His professionalism and strong writing abilities meant that we could trust him to write for a variety of clients ranging from bicycle retailers and storage centres to legal firms and B2B communications specialists. Tim always submitted his articles promptly and was a pleasure to work with."

Blog

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No matter how cheerful the tone, the greeting “Hey, we’re here for the audit!” is guaranteed to induce excruciating terror in any poor soul within earshot. Audits get their reputation from the dour tax men Read more

To discover more about how my copywriting consulting service could help you capture customers, just fill in your details in the form on the right to schedule a FREE 15-minute initial consultation.

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